Trust in Trusty
Trusty was a well-known petfood brand in Australia that lay dormant for a number of years until we brought it back to life as part of our project with Bunnings. Bringing it back to life was about more than simply slapping a logo on the side of a bag, though. We chose the name because it stands for something and we wanted to make sure that the products we make live up to that reputation. That’s why we focus on top-quality ingredients sourced from the best suppliers who maintain the highest standards of production and quality control to ensure the health of your pets.
Ranges within the range
As part of our development process with the Bunnings Pet team, we identified opportunities across a number of different areas of pet treats and developed individual personas for each of these opportunities. This has brought a visual diversity to the shelf displays that can’t be created with a single brand look and feel, as well as giving the brand a depth of offering across everyday, premium, stage of life, biscuits, dental and meat treats that even the most established brands can struggle to replicate.
From commencement to go live in only 12 months
Opportunities to be on the ground floor of a category expansion with a major retailer don’t come along every day. When we started these conversations with the Bunnings Pet team, we knew we needed to be able to move swiftly and decisively to help bring their vision to life. From range creation, sourcing and manufacturing, through brand design and packaging development, to final logistics and on-shelf delivery – it was a challenge to achieve the deadline we’d been given. The secret to our success was the experience of our team in brining projects like this to life, the strong relationship we’ve built with the Bunnings Pet team, and the key industry partnerships we’ve developed with all our suppliers that enables a nimble, iterative approach.
