Author: Mariana-A

Great barbeque manufacture is about more than just quality components and an outstanding build. Consideration needs to be given to a variety of aspects before, during and after manufacture to ensure you have a successful  product in market.

Of course manufacturing matters, but before you even start, it’s important to understand the context of the market you’re competing in and be able to provide a product that gets cut through in that environment. On top of this, for a  product to properly succeed in the barbeque market, it needs proper regulatory compliance and post-sale support.

Contemporary design informed by up-to-the-minute research

The barbeque market is constantly evolving, with the latest innovations drawing attention at trade shows and in-store. That’s why it’s essential to not only keep your finger on the pulse with the latest developments, but also have the support of high-quality design studios who are able to match and exceed the latest styles when they come on the market.

Tailored customisation

There are plenty of manufacturers out there who make the one product, then at the end of the process, simply put a different logo on it. But great barbeques shouldn’t all be the same as each other. Consideration should be given to what blend of specific and unique features can be tailored to give your brand cut through in the market.

Manufacturing expertise

The heart of a successful barbeque range is getting the build right. That’s not just about quality, it’s also about efficiency, optimised processes, flexible componentry and short lead times. Because all these come together to make for economical production methods.

Global Certification

There’s no point having a great product if you can’t sell it, which is why any barbeque needs to have all the right safety certifications across all the major regulatory environments in North America, Europe, the UK and Australia.

Full backend support

Many manufacturers and design manufacturers can get your product to the factory door, but then you’re on your own. The final key to manufacturing a great barbeque is to make sure it comes with all the support it needs to get it to the retailer, plus see it through the life of its warranty and beyond, with logistics, warehousing, spare parts, warranty and after sales information.

Garth is the ODM with the full back end

At Garth, we’ve been making barbeques for more than 50 years. Since starting in Australia in 1972, we’re helped build some of Australia’s biggest BBQ brands, established new brands from the ground up, and helped existing brands in Europe, the UK and the US expand and modernise their product range. Along the way, we’ve developed a process that before, during and after the build is able to give you everything you need to manufacture a great barbeque.

Get in touch

Let’s talk about how we help make a great barbeque range for you. Drop us a line on info@garth.com.au.

Trust in Trusty

Trusty was a well-known petfood brand in Australia that lay dormant for a number of years until we brought it back to life as part of our project with Bunnings. Bringing it back to life was about more than simply slapping a logo on the side of a bag, though. We chose the name because it stands for something and we wanted to make sure that the products we make live up to that reputation. That’s why we focus on top-quality ingredients sourced from the best suppliers who maintain the highest standards of production and quality control to ensure the health of your pets.

Ranges within the range

As part of our development process with the Bunnings Pet team, we identified opportunities across a number of different areas of pet treats and developed individual personas for each of these opportunities. This has brought a visual diversity to the shelf displays that can’t be created with a single brand look and feel, as well as giving the brand a depth of offering across everyday, premium, stage of life, biscuits, dental and meat treats that even the most established brands can struggle to replicate.

From commencement to go live in only 12 months

Opportunities to be on the ground floor of a category expansion with a major retailer don’t come along every day. When we started these conversations with the Bunnings Pet team, we knew we needed to be able to move swiftly and decisively to help bring their vision to life. From range creation, sourcing and manufacturing, through brand design and packaging development, to final logistics and on-shelf delivery – it was a challenge to achieve the deadline we’d been given. The secret to our success was the experience of our team in brining projects like this to life, the strong relationship we’ve built with the Bunnings Pet team, and the key industry partnerships we’ve developed with all our suppliers that enables a nimble, iterative approach.